top of page

RESUME

Anchor 1
W O R K    E X P E R E N C E
FCB Health | ACCOUNT SUPERVISOR
Accounts:, Sunosi 
New York, NY | July 2022 - Current
Comirnaty Global DTC (Pfizer COVID-19 Vaccine)

  • Championed new Comirnaty global campaign from creative development, qual/quant research, message testing, production, to tactical development 

  • Leading development for global assets across digital and print assets for global campaign 

  • Spearheading new Pfizer initiative to vaccinate low vaccinated countries (<40% vax rate) in Africa while working with local NGOs in Kenya, Tanzania and Malawi. 

  • Manage team’s Account Executive 

  • Fully onboarded Comirnaty Global DTC post agency pitch win 

  • Managed 3+MM budget.
​
Sunosi DTC 

  • Led Sunosi digital asset development and deployment (website CRM email campaign, HTML banners)

  • Managed 7+MM budget.

​

FCB Health | SENIOR ACCOUNT EXECUTIVE
Accounts: BioXcel, Genentech Ophthalmology Franchise 
New York, NY | February 2021 - July 2022
BioXcel DTC

  • Launched BioXcel through their DTC marketing and advertising efforts.

  • Executed brand strategy at all levels of patient and caregiver journey to optimize brand awareness and growth 

  • Spearheaded several internal teams across digital, print, social initiatives for market launching campaign 

  • Facilitated qual and quant research to gain key insights into patient segment 

  • Navigating OPDP submission for brand launch. 

  • Manage 3+MM budget.

 

Genentech Ophthalmology Franchise 

  • Leverage three (3) unique brands within Genentech portfolio to optimize franchise awareness and growth for HCPs.   

Agency Wide
  • Graduate of Resident program; Summer 2021 
  • Participated in several innovative pitches from receiving RFP to presentation 
 
MULLENLOWE | ACCOUNT EXECUTIVE
Accounts: Google, Banner Health, Hanes Brands (Maidenform)
 New York, NY | May 2019 - January 2021 ​​

  • Led multiple internal teams to spearhead marketing campaigns across digital, TV, print, OOH, social, and radio campaigns that execute across client’s yearly KPIs 

  • Managed three $6MM+ client budgets and evaluated monthly projections 

  • Executed eight COVID-19 related multi-channel campaigns from project inception through in-market activation and provided healthcare brand strong POV messaging 

  • Strategized and ran brand partnerships to aid in brand awareness and recall 

  • Fostered client relationships and doubled YOY a retainer budget from $3MM to $6MM      ​

​

MRM//McCANN | ASSISTANT ACCOUNT EXECUTIVE
Account: U.S. Army 
 New York, NY | March 2018 - May 2019 
  • Led digital marketing initiatives including qualitative & quantitative research projects to gain insights on key demographics
  • Updated infrastructure across financial reporting, increasing the transparency and efficiency across $8M budget 
  • Primary point of contact for all client communications and routing of feedback to execute digital marketing programs
  • Restructured and continuously run daily account team meetings in order to foster efficiency and transparency to streamline productivity across team 
  • Managed and built relationships with vendors 
 
HILL HOLLIDAY | DIGITAL STRATEGY INTERN
 Boston, MA | January 2017 - May 2017
  • Brainstormed digital, mobile and social media experiences based on brand strategy and creative platform 
  • Deciphered digital marketing opportunities within existing client portfolio 
  • Integrated current trends in the digital space in efforts to bring about creative solutions and opportunities for clients 

 

PRLAB | ACCOUNT EXECUTIVE 

Boston, MA | September 2016 - December 2016

  • Garnered social media followers across all platforms for client, Belle of the Ball, a non-for-profit organization

  • Produced and executed testimonial videos highlighting the importance of Belle of the Ball for perspective  donors and corporate partners

  • Spearheaded PR campaign to foster relations with local news stations to gain brand exposure and recognition

  • Ran weekly client meetings with Belle of the Ball

​

M&C SAATCHI PR | SUMMER INTERN 
New York, NY | May 2016 - August 2016 

  • Brainstormed PR campaigns for clients such as Bentley auto motives, It’s Sugar, Moèt and Deezer

  • Generated weekly press summaries for clients including GameHedge and Sustainable Holdings 

  • Engineered media audits for perspective clients and new business opportunities 

  • Created specific media and influencer lists for industries including automotive, fashion, technology and music

​

PREMIER COMMS | HOME ENTERTAINMENT INTERN  

London, UK | February 2016 - May 2016

  • Fostered relationships with influential reporters at papers such as The Guardian and bloggers to set up DVD reviews 

  • Created features for shows such as The Last Panthers and Doctor Thorne

  • Generated progress overview presentation for accounts such as The Last Panthers

  • Compiled weekly updates for movies such as Star Wars, Game of Thrones, He Named me Malala

  • Worked several red carpet events such as the 2016 Empire Jameson Awards, Star Wars: The Force Awakens Gala Screening and the Game of Thrones Season 5 Gala Premiere 

​

COMEDY CENTRAL | PRESS INTERN 

 New York, NY | June 2015- August 2015

  • Created press releases for upcoming shows and specials such as "BRIDGET EVERETT: GYNECOLOGICAL WONDER”, "Season 5 of Key and Peele"​ and "Series Premiere of Moonbeam City"​

  • Researched and constructed a PR plan for Trevor Noah's debut on The Daily Show

  • Generated and edited media lists

  • Compiled media weekly and seasonal digests for all shows to disperse among executives and the show's producers

  • Used programs such as Cision, Photoshop and Critical Mention

​

NORTHEAST CHILDREN'S THEATER CO. | MARKETING ASSOCIATE  

Westport, CT | September 2011- August 2014

  • Interfaced with co-founders of regional non-for-profit children’s theater company to generate fundraising opportunities

  • Implemented marketing strategies to gain exposure for their upcoming theater seasons

  • Updated social media accounts with exciting news of the organization

​

COSTA COMMUNICATIONS | SUMMER INTERN 

Los Angeles, CA | June 2012-August 2012

  • Responsible for constructed press releases, cover letters and press kits to media outlet

  • Created full client reports

  • Sought new media and social media outlets

  • Explored new projects that award winning clients were beginning to work on in the entertainment industry

​

Wanna save my resume? Click here

S K I L L S

Cision

Photoshop

Critical Mention

Meltwater

Twitter

Facebook

Instagram

TikTok

Hootsuite

Microsoft Suite

Media Audits 

Media Lists 

​

I N T E R E S T S

Photography

Theater 

Singing 

Travel 

Cooking ​

Tennis

Stand-Up Comedy 

Volunteering

Delta Delta Delta Fraternity  

V O L U N T E E R  &  L E A D E R S H I P
CHAIR OF YOUNG LEADER ENTERTAINMENT & MEDIA COUNCIL |UJA - FEDERATION NYC
New York, NY​ | August 2022 - Present 

  • Chair of Spotlight Circle Series; Responsible for brainstorming, executing and marketing intimate events with CEOs 

  • Review grants and allocate funds for the Music for Youth program, which provides financial aid to spearhead music programs for children in underprivileged Jewish organizations.   

  • Create and execute networking events (industry panels and happy hours) in an effort to raise awareness for UJA.

  • Serve as an organization ambassador and recruit new committee members.

  • Lead committee meetings and serve as liaison between UJA and committee members.

 
YOUNG LEADER ENTERTAINMENT & MEDIA COUNCIL MEMBER |UJA - FEDERATION NYC
New York, NY​ | October 2018 - Present 

  • Chair of Spotlight Circle Series; Responsible for brainstorming, executing and marketing intimate events with CEOs 

  • Review grants and allocate funds for the Music for Youth program, which provides financial aid to spearhead music programs for children in underprivileged Jewish organizations.     

​

DIRECTOR AND PRODUCER OF 'LISTEN TO THE BEAT' BENEFIT CONCERT | AMERICAN HEART ASSOCIATION 
New York,NY / Westport, CT | April 2011- Present

  • Produce, direct, and emcee annual fundraising benefit concert to raise an excess of $35,000 and awareness 

  • Spearheaded promotional efforts and sales, including corporate sponsorships from national and local vendors 

  • Selected as the national top teen fundraiser for AHA and recipient of their Certificate of Appreciation

​

ALUM BOARD MEMBER | BOSTON UNIVERSITY HILLEL   
Boston, MA | January 2019 - Present

  • Serve as an advisor on the Boston University Hillel alum board. 

  • Provide connections and mentorship to current Boston University students.

​

TEAM LEADER | PRO BONO - BOSTON UNIVERSITY
Boston, MA | November 4-5, 2016  

  • Developed creative brand stragegy including new company slogan and hashtag for non-for-profit client, Adopets 

  • Created strategic content calendar for client's social media platforms during 18-hour pro bono event 

  • Delivered pitch with fully developed deck for clients 

​

PUBLIC RELATIONS CHAIR | BOSTON UNIVERSITY HILLEL

Boston, MA | August 2016 - May 2017 

  • Created content for social media accounts including Twitter, Instagram, Snapchat and Facebook

  • Garnered followers and support across social media platforms

 

VP OF FUNDRAISING | BOSTON UNIVERSITY HILLEL 

Boston, MA | December 2013 - January 2016

  • Generated annual revenues in excess of $7,000

  • Coordinated and implemented innovative fundraising campaigns and events for Hillel community

​

DEAN'S HOST | BU COLLEGE OF GENERAL STUDIES  

Boston, MA | April 2014 - September 2015 

  • Gave building tours and met with perspective students and parents to discuss the General Studies program

  • Ran Accepted Students Days at CGS

  • Monthly meeting with Assistant Dean and the head of the Dean Hosts to discuss progress of program

​

TEEM AMBASSADOR | STOMP OUT BULLYING  
New York, NY | September 2012 - December 2014 

  • Advocated for national anti-cyber-bullying campaign

  • Wrote several blog posts for website

​

SOCIAL MEDIA CHAIR | AMERICAN HEART ASSOCIATION  

Westport, CT | April 2011- August 2013

  • Updated social media accounts for the Fairfield County American Heart Association on platforms such as Facebook and Twitter

​

PRESIDENT OF FUNDRAISING & OUTREACH | STAPLES PLAYERS  

Westport, CT | September 2009 - July 2013 

  • Raised over $20,000 in ad sales over 4 years

  • Maintained strong relationships with business in tri- state area 

  • Liaison between team members and director of theater group

  • Organized bi-weekly meetings for team updates and calling

A W A R D S
MERIT AWARD FOR CSR CAMPAIGN 
June 2017 | Publicity Club of New England                                 

Recipient of the Merit Award for Corporate Social Responsibility Campaign as part of the 2017 Belle Ringer Awards by Publicity Club of New England. The award was given to the best campaign that took responsibility for a company’s effects on environmental and social wellbeing and drove awareness to a particular issue.​

​

PR AGENCY CITIZENSHIP / PRO BONO (1ST PLACE) 

June 2017 | Publicity Club of New England       

Boston University PRLab won 1st place for its pro bono agency work during their annual Pro Bono 2016 event. The 14-hour overnight event generated work for clients by students at the agency. ​

​

NATIONAL TOP TEEN FUNDRAISER 

June 2011 | American Heart Association

Received the National Top Teen Fundraiser award from American Heart Association for raising over $20,000 at first Listen to the Beat benefit concert featuring performances by local teens. CVS was garnered as a corporate sponsor. 

​

E D U C A T I O N 
BOSTON UNIVERSITY 
B.S. Communications

Graduated: May 2017                                    

Major: Public Relations | Concentration: Psychology

GPA: 3.3/4

​

STAPLES HIGH SCHOOL  

Westport, CT | 2009-2013 

Activities: Staples Players, Student Ambassador

GPA: 3.5

bottom of page