PORTFOLIO

Anchor 2

Writing Sample 1

Internship Project - Virtual Reality Deck

As part of my internship at Hill Holliday, I was responsible for creating, researching and presenting an internship project on a topic I had interest in that tied into digital strategy. I decided to take on the trend of virtual reality in the industry and focus on how the trend could be positively implemented across various sectors. Moreover, I looked at reoccurring trends within VR and what made them successful for consumers. Additionally, I made both short term and long term predictions as to where VR was heading. I presented my final deck to the entire digital strategy team.

Writing Sample 2

Media Relations Plan - Off Road Boarding Magazine

For my final project in my media relations class, I created a full media relations plan for a perspective client, Off- Road Boarding Magazine. The media relations plan includes the communication objectives, targeted media list along with descriptions, pitch letter, press release as well as an evaluation.

Writing Sample 3

Completed Deck - Adopets

As part of an all night, 18-hour pro bono event, I spearheaded a team of PR students to create a press release, a month's worth of social media content across Facebook, Twitter, Instagram and blog posts, as well as the creation of a Kickstarter campaign. Our client was Adopets, a nonprofit organization aiming to streamline and expedite the process of finding rescue animals a loving home. At the end of the event, I presented the deck to our client in hopes that Adopets implements our deliverables from their scope.

Writing Sample 4

Listen to the Beat Press Release

While in high school, I created a benefit concert called "Listen to the Beat" to raise money and awareness for the American Heart Association- an organization that is extremely important to my family. Upon creating the event, I took it upon myself to contact local papers around Fairfield County, Connecticut to generate buzz about the event.

Writing Sample 5

Bridget Everett Press Release - Comedy Central

While at Comedy Central, I wrote a press release publicizing stand-up comedian, Bridget Everett's first ever comedy special on Comedy Central.

Writing Sample 6

Carl Falk Press Release

While interning at Costa Communications in LA, I was fortunate enough to write a press release on client, Carl Falk, the songwriter and producer of industry leaders such as One Direction and Nicki Minaj.

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